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Market Information

2 min reading

5.0

19/04/2024

Symrise Pet Food's palatant plant located in Chapecó – SC obtained the FSSC 22000 Certification

We are pleased to announce that our newest and largest production facility for liquid and powder palatants located in Chapecó-SC, Brazil, has achieved FSSC 22000 certification. This certification is a testament to our commitment to quality, food safety and excell...

Market Information Industry round-up: latest efforts by pet food players to fuel production capabilities

3+ MIN

5.0

17/04/2024

Industry round-up: latest efforts by pet food players to fuel production capabilities

Petsource Petsource, a Scoular subsidiary that manufactures pet food, has invested $75 million (€69M) in tripling its production capabilities. Scoular partners with pet food manufacturers to aid the industry's strategy growth, and this investment aims to help...

Market Information

Flagship event for the pet supplies industry: world-leading fair Interzoo 2024 sold out

3+ MIN

5.0

15/04/2024

Flagship event for the pet supplies industry: world-leading fair Interzoo 2024 sold out

Market Information

PAYPER receives ISO 9001 certification for quality management

2+ MIN

5.0

12/04/2024

PAYPER receives ISO 9001 certification for quality management

Market Information

All Pet Food: Celebrating a decade of connections

5.0

3+ MIN

20/12/2023

Talking about 'numbers': how much does it 'cost' to own a pet?

By Candela Bonaura

Regardless of the business unit or sector, all CPM brands aim to feed, promote, and build a better world for all its inhabitants. Now, thanks to a great redesign job, the company offers a space adapted to mobile devices, user-friendly, fast-loading, and easy navigation to be even closer to those who need their solutions. In addition, the acquisition of the company IDAH, which specialized in technological solutions for the food industry, has recently been announced, a movement that unites two industry leaders for the shared mission of feeding, promoting, and building a better world in a sustainable way. This movement allows CPM not only to enlarge its field of action but also to offer increasingly specific solutions to its clients and to seek growth and insertion in the Asian pet food markets, as well as to introduce this new brand in the Latin American industry. 'The joining of these two successful enterprises will bring a new dimension of solution and service oﬀerings to our customers, thanks to the perfectly complementary nature of our product portfolios." David Webster, President & CEO at CPM. Thanks to this alliance, CPM increases its ability to adapt to the diversity of specifications that the industry currently requires. For now, it will primarily focus on the protein-based markets of aquafeed, pet food, and alternative protein. By: CPM Source: All Pet Food

The importance of pet food brands for today's consumers

Market Information

5.0

4+ MIN

06/07/2023

The importance of pet food brands for today's consumers

By María Candelaria Carbajo

How does humanization impact the development of the pet food market? Paradigm-changing decisions Although the global pet food market has a few large corporations as dominants, we can currently identify a booing movement. Smaller market players are gaining more relevance and introducing new concepts, products, business models, and perspectives. And, even though a large part of consumers chooses them more and more, the truth is that they are also the ones who face the greatest logistical and financial challenges due, precisely, to their size. Answer to new needs Since humanization began to enter the human and pet food industry, a wide variety of products have emerged, generated precisely from consumer conditions, such as gluten-free or vegan dog food. Pet owners, influenced by this humanization trend, have been discovering new possibilities to satisfy their pet needs. This indicates a paradigm shift: it is not only scientists who identify pet needs, but also consumers encouraged to seek non-standardized options to offer their four-legged friends exactly what they need to improve their quality of life. Smart producing Productively speaking, humanization has made producers, at a local level, develop products oriented to newer trends to satisfy these consumer needs, due to the speed with which emerging ventures can come to market. However, beyond all these benefits we've listed, this trend doesn't necessarily mean more pet food sales. It does mean more specialization and complete need satisfaction. So, probably, the change in sales volume in Latin America, for example, will not be due to humanization but to other market factors, such as prices. Opportunities in the sector As more niche markets emerge due to this trend (and others, as well), new opportunities are mostly taken by emerging companies. Several startups are already taking advantage of humanization trends to develop new products in Brazil, Argentina, Chile, and Mexico, for example. The introduction of natural antioxidants, vegetables, alternative grains, tubers, and other natural ingredients debates whether it corresponds with the improvement in ingredient quality or with the experimental formulation of such startups. Change is unstoppable The essential variable for forecasting future humanization trends is human demographic dynamics. Countries with a broad base of young consumers, such as Latin American ones, will likely shape the future of the pet food industry. Changes in this region will translate into products that meet the needs and demands of these consumers. Today's brands, tomorrow's brands Today, consumers identify the size of a brand by its features, not its revenue. NielsenIQ conducted a survey that found that almost 60% of consumers prefer a brand because of its size, whether it is smaller or larger. But how does a consumer define the size of a brand? Apparently, they associate terms like local and independent for small brands and very popular or globally recognized for big ones. The most striking thing about this survey, however, refers to finance: it seems that the income, or what is related to it, does not have any influence on the segmentation of "big" or "small" brands, which allows us to glimpse that pet food choices are practically emotional and entirely subjective. Unfailingly, this information allows us to see a great opportunity for small and medium-sized brands, that can deepen into the ideas that represent them as different, innovative, and local environments responsible for increasing their loyalty and place in the market. When choosing which brand to buy, currently, the consumers who participated in the interview stated that they pay attention to: Price Brand values Reputation Brand identification Business culture: key values to keep growing According to Kristen Ireland and Erin Mies of People Spark Consulting, companies in the sector can implement a 3-step guide to analyze and implement improvements to grow and stay in an increasingly changing market: Knowing what the weak points arising from current practices Clearly defining what you want to build and reinforce it with daily choices Knowing the route ahead and correct course when necessary with clarity and efficiency Business culture is the set of characteristic behaviors and beliefs, and values are the connection point between that culture and the behavior that, in turn, is what achieves identification with consumers. Conclusion The market is changing, progressively but radically, as consumers who come and join the pet food market for pet acquisition want, seek, and demand completely innovative products. It is in our hands to continue working to shape the market according to the needs of those who trust us to feed their most loved friends. Source: All Pet Food Magazine

The impact of e-commerce on pet food packaging

Market Information

5.0

3+ MIN

29/06/2023

The impact of e-commerce on pet food packaging

By María Candelaria Carbajo

Today, this skyrocketing increase in online pet-related purchases continues to change significant aspects of manufacturers' operations. When it all started: the pandemic The COVID-19 pandemic produced significant changes in the way people buy goods and services, and this was no exception for the pet food category. This, little by little, has made producers and manufacturers in the industry begin to recalculate and reflect on what will be the most effective way to move pet food and snacks that are purchased online today, both from a strategic and technical point of view. The challenges The requirements for packaging for online e-commerce can be very different from those of traditional channels because, logically, they are exposed to different situations, contexts, environments, and companies that intervene from the time of their production until their arrival at the home of final consumers. Quality, above all Good packaging must provide, above all other characteristics, sufficient quality to safeguard product quality and maintain its freshness. For this, it must be solid and, ideally, sustainable. With a new consumer pathway growing in this way, there is no doubt that packaging must be designed for its rigors and challenges, offering resistance to punctures and scratches but, at the same time, not diminishing its functionality. Finally, the exterior design must provide clear nutritional information and clean labels. The price, the expected one The supply chain is getting tighter, and this results in an increase in raw materials. That aspect, together with the general crisis of the cost of living, means that the group of consumers willing to pay more for premium food has reduced considerably. Therefore, manufacturers must focus on creating packaging that looks and feels premium on the shelf and even at home, and that is produced ethically as quickly and cheaply as possible. Part of this economic production has to do with creating packaging that optimizes its mobilization to the maximum, getting it to fit perfectly in the boxes or pallets in which it is transported. Production planning Production planning is one of the biggest challenges in meeting today's e-commerce demands (because it's constantly changing). Traditionally, major brand manufacturers have gained operating cost efficiencies from the use of large production lines. But now, since changeover equals downtime, there is a need for process lines where operating recipe parameters can be changed quickly and accurately, and machines used must be able to meet that demand, designed for easy cleaning and to minimize cross-contamination. In addition, more and more automation is needed to achieve improved performance, with vision systems and robotics in packaging lines. Beyond all these challenges, good packaging must not only meet the requirements that what it transports needs to arrive at its best quality but also tell the brand's story, its own story, when it reaches the hands of its consumer. New trends, new packaging Subscription models Direct-to-consumer pet food sales have increased, and many of today's subscription services are geared toward pet owners with premium and super-premium leanings. Personalized food subscriptions, personalized packaging, and limited-edition products are also on the rise. These models are very beneficial for brands, as they allow them to engage with their customers on an ongoing basis and stabilize revenue streams while helping to predict demand to better stock management. Fresh food Fresh pet foods require packaging that ensures flavor and freshness preservation and withstands environmental and climate challenges. Having the appropriate packaging structure with high-barrier properties that preserves food freshness and palatability is vital for this food format. Less big bags, more small ones Another current trend is the reduction of larger pet food bags to reduce weight, thus facilitating mobility and shipping costs. This, on the other hand, reflects the trend of having smaller dogs and cats that eat less and don't need as much food as bigger pets. Conclusion The influence of the changes brought about by online purchases puts pressure not only on manufacturers but also on research and development teams, which are constantly monitoring trends and new demands and needs. Hand in hand with all these changes due to the rise of electronic commerce, we find ourselves with an increase in consumer expectations. The market demands greater volume and quality, especially for online purchases, and, obviously, without compromising prices. Undoubtedly, the rise of the online pet food trade has a great influence on the industry manufacturers' operations. Source: All Pet Food Magazine

Pet population and prospects for the pet food market of the region

Market Information

5.0

3+ MIN

22/06/2023

Pet population and prospects for the pet food market of the region

According to these statistical exercises, in Mexico, there are around 60 million dogs and cats (2021), while in Chile, there are 12.5 million dogs and cats within families, and another 4 million which are homeless. These pet population figures represent 47% and 64% of their human population, respectively. This information suggests that there seems to be a significant underestimation of the pet population in other countries in the region, which have not carried out this type of estimation exercise. Local consensus points to relatively conservative population figures. The important point is that pet population underestimation entails costs for each country's pet food industry since medium-term demand planning is carried out with presumably incorrect information. Pet population dynamism is another challenge for manufacturers Even in Mexico and Chile, where there are more accurate estimates of the pet population at the national level, it is difficult to know the dynamics of these populations. The life expectancy of a dog is only 10-13 years, and that of a cat is 12-18 years. In this sense, cat and dog populations move more dynamically than human ones. For example, in just 5 years, the elderly or senior dog population could double in a certain country, and then fall. This way, a pet food manufacturer can see a sudden increase or drop in their products' sales without knowing if it is due to population reasons or another cause. The industry generally relies on present demand to forecast future sales. However, this method ignores the dynamics and nature of the pet population. Hence we see the importance of having, at least, official national estimates of the total pet population. How much can the pet population be underestimated? To estimate the pet population of a country, it is necessary to carry out a census or household survey that is statistically robust and representative of it. Due to the high cost this represents, only governments dare to finance them. Triplethree collected local information in 20 countries, both from veterinary associations as well as from the press and specialized sources. The sum of the consensus in each country yields a total of just over 200 million dogs and cats in the year 2022 in this group of countries. However, with the recent information published in Mexico and Chile, and assuming that the other countries also underestimate their pet populations, the real number of dogs and cats in Latin America can easily exceed 300 million. And this number does not consider animals in street situations. If the pet population is, indeed, being underestimated in the region, the prospects for the pet food market are also poor, not only in terms of the total population but also by age group. I reiterate that the cost of not having this information is substantial for local industries. Even so, the industry is growing One of the reasons that explain the sustained growth of the pet food industry in almost all the regional countries, despite inflation and income vulnerability, is the existence of abundant consumer markets. Millions of cats and dogs are not considered in companies' demand estimates, yet they may become new customers for the industry overnight. Without a doubt, this is good news for the region's pet food industry. In this sense, the window of opportunity extends not only to selling more products but also to innovation through food portfolio diversification. With a presumably underestimated pet population, Latin America can easily become a formulation, ingredient, and format innovation hub. As the pet population suggests, there is plenty of room for further growth. By: Iván Franco Source: All Pet Food Magazine

Market Information

5.0

2+ MIN

21/06/2023

Ancestral philosophy in pet food

Wild is a new line of Ultra Premium food for dogs and cats, in which fresh meat is the protagonist. Our proposal is based on the Ancestral Diet, a new approach in nutrition for dogs and cats that is based on ancestral eating patterns. The entire Wild line has fresh meat as its first ingredient, with formulas high in protein and fat, and low in carbohydrates. We have created two fresh meat blends that are the brand's flagship: Patagonian Blend for dogs and Atlantic Blend for cats. The Patagonian Blend combines Lamb, Turkey and Chicken, while the Atlantic Blend combines Salmon, Hake and Corvina. The combination of fresh meats results in a unique product in the Argentine market, with a great opportunity for those pet parents who seek to feed their dogs and cats nutritionally dense, fresh food with superior quality proteins. Wild differs from other natural proposals on the market for two key points: fresh meat and its "ancestral philosophy". This new concept focuses not only on nutrition, but on the dog or cat bond with its human and the way of life they lead together. The Ancestral Philosophy is based on achieving comprehensive well-being by honoring ancestral ties, that is, respecting the dogs and cats origin. All our blends are made with the best meat and fish, and aim to provide nutrition based on high protein quality, high energy value and a product rich in essential fatty acids.
All our products are made in our plants in Alcira Gigena and Córdoba Capital. We have innovative technology and processes to be able to use differential ingredients such as fresh meat. In addition, we work under strict quality controls that follow international standards. Wild pates are presented in different formats and also seek to combine functionalities. Within each blend, four pâtés with unique and ancestral recipes stand out. In all of them, high-quality proteins are combined with specific ingredients that determine functionality. In Patagonian Blend, the stars are: Grain Free, Wholesome Grains, Weight Management and Skin & Coat Protection. At Atlantic Blend we have four products: Urinary, Hairball, Outdoor and High Protein. We seek to combine ingredients in new ways, with a clear objective: to achieve a different experience. Wild belongs to our Ultra Premium line called Sieger Signature. This seal is synonymous with innovation, and presents advanced technology nutritional proposals under its endorsement. Currently, under this seal, Homemade Delights with homemade recipes and Wild with ancestral recipes are commercialized. The love for our dogs and cats is the engine that drives us to continue researching to create the healthiest nutritional experiences. ALICAN – More than a decade nourishing pets Alican is a company dedicated to the balanced pet food production. Its main goal is to satisfy the customers demand and contribute to improving the pets lives, with certified high-quality products. By: Alican
Source: All Pet Food

Advancing Pet Food: Biotechnology's role in enhancing quality and sustainability

Market Information

5.0

5+ MIN

16/06/2023

Advancing Pet Food: Biotechnology's role in enhancing quality and sustainability

The word "biotechnology" can be divided into two parts where "bio" refers to living organisms such as cells, bacteria, yeast, and plants, and "technology" refers to the practical application of scientific knowledge. Biotechnology is a multidisciplinary field that utilizes living organisms, biological systems, and processes to develop products and technologies that benefit society. The process involved in obtaining additives from yeast generally involves five stages (strain selection, cultivation, fermentation, purification, and drying), which may vary depending on the purpose of the product (protein source, prebiotic, flavor enhancer, among others). The application of biotechnology in this context has the potential to improve the quality, nutrition, and sustainability of pet foods, contributing to the health and well-being of the animal. We can mention some ways in which biotechnology in yeast production can add value to pet foods: Nutritional quality: the possibility of applying different processes to yeast to make specific nutrients available, such as making protein more accessible through hydrolysis, increasing the production of vitamins, minerals, or essential fatty acids in yeast. Digestibility: Yeast-derived products can aid in the breakdown and absorption of nutrients, as well as the availability of nutrients. Production of functional compounds: Assisting in the production of specific functional compounds that offer health benefits. Alternative and sustainable ingredients: Production of alternative and sustainable ingredients for the food industry. Customization of food: It is possible to develop yeast that produces specific compounds based on individual needs according to the specific characteristics and conditions of each animal, providing a more suitable and personalized diet. Combining advances in biotechnology with the nutritional and health needs of pets, it is possible to develop healthier, sustainable and personalized foods to meet the demands of pet owners. Biorigin has stood out in this field for over 20 years, bringing different biotechnologies that provide different benefits to yeast, including: Protein source: Yeast is an excellent source of high-quality protein with great sustainable potential. Commonly, we have dried inactive yeast (NutriCell) and hydrolyzed yeast (HiCell). It contains a good variety of essential amino acids necessary for the health of pets. Adding yeast to pet food helps increase protein content and improve overall nutritional quality. Vitamins and minerals: Yeast is a natural source of various essential vitamins and minerals. It contains B-complex vitamins such as thiamine, riboflavin, niacin, and folic acid, which play vital roles in metabolism and the nervous system of animals. Additionally, yeast is rich in minerals like zinc, selenium, and chromium, which are important for overall pet health. Palatability and flavor: Yeast has an appealing taste for many pets. It can be used as a natural ingredient to enhance the palatability of food and encourage pets to eat. Adding yeast to food aids in flavor enhancement (PalaUp), which is especially useful for picky eaters or those with reduced appetite. For example, by optimizing sugar and specific amino acid consumption and utilization, they can ensure that an appropriate amount of sugars is available for the Maillard reaction, resulting in the development of desirable flavor compounds or the presence of nucleotides, that enhance flavor by contributing to the umami taste, synergistically interacting with other taste compounds, stimulating taste receptors, and reducing the need for excessive salt or fat. To apply yeast extract, it can consider including it in the formula directly in the dough or as a coating, along with the palatant, in various pet food formats ranging from dry extruded diets to nutraceutical compounds. Fiber and intestinal health: Yeast contains soluble and insoluble fibers, which are beneficial for the intestinal health of pets. Fiber assists in regulating intestinal transit, promotes colon health, and helps form healthy stools. Mannanoligosaccharides (MOS) are derived from the cell walls of yeast that support gut health in pets by promoting the growth of beneficial bacteria and improving digestive function. Moreover, the fiber present in yeast can act as a prebiotic (ActiveMOS and HyperGen), stimulating the growth of beneficial bacteria in the gut and promoting a balanced gut microbiota. It is important to mention that MOS and beta-glucan are both carbohydrates with distinct structures and functions. MOS primarily supports gut health and digestion by promoting beneficial gut bacteria, while beta-glucan focuses on immune modulation and enhancing immune responses. Their applications in pet food and supplements differ based on their specific benefits and mechanisms of action. Immune support: Yeast contains bioactive compounds like β-glucans, which have immunomodulatory properties (Macrogard). These compounds can help strengthen the immune system of pets, making them more resistant to infections and diseases. Including β-glucans in pet food provide immune support, modulates inflammation, manages allergies and atopy, promotes gastrointestinal health, potentially in cancer management, benefits cardiovascular health, and may support cognitive function in aging pets. Macrogard from Biorigin, is recognized worldwide and has extensive scientific evidence of its effectiveness. The biotechnology applied to Macrogard gives it a high content of bioactive beta-glucans, and the maintenance of the original structure of this molecule has recently been proven to have an additional function for dogs. In a recent study, Ferreira et al. (2022) demonstrated the beneficial effect of Macrogard in overweight dogs with insulin resistance. The beta-glucan can be applied in some ways, including as a supplement for immune support, in functional treats or chews for dental health and immune enhancement, in topical products for skin and coat health, in specialized diets for allergy management, and in formulations for specific health conditions such as joint health or gastrointestinal support. It is important to note that not all yeasts used in pet foods are the same. Some specific forms of yeast, such as brewer's yeast or inactivated Saccharomyces cerevisiae yeast, are more commonly used due to their nutritional properties and health benefits. The application of biotechnology in yeast production for pet food offers numerous benefits. It allows for the customization of food, improves nutritional quality, enhances digestibility, promotes the production of functional compounds, and provides sustainable and alternative ingredients. By harnessing the power of biotechnology, we can create healthier, more tailored, and sustainable pet food options that support the well-being of our beloved animal companions. With ongoing advancements in biotechnology, the future holds exciting possibilities for further innovation in pet food production, ensuring that our pets receive the best nutrition for a happy and healthy life. By: Robson Barducci - R&D Specialist at Biorigin Anderson Dias Leticia Pacheco

What are the bases for the marketing of my pet food?

Market Information

5.0

3+ MIN

08/06/2023

What are the bases for the marketing of my pet food?

By Armando Enriquez de la Fuente Blanquet

Everything starts with an objective or a dream, but it will be necessary to focus on it, starting with the task of carrying out a detailed market investigation, such as knowing what the data on pet populations are (graph 1), among many other pieces of information. This is how we begin to define the market category, type of product, in which market segment we are going to operate, what my value promise will be, with whom I will be competing, etc. Graph 1. The population of pets in Mexico 2022 (Millions). Source: Triple Three And what will be the marketing strategy to be developed? For Philip Kotler, the so-called father of marketing, the concept of marketing is simple: "Marketing is defined as the science and art of exploring, creating and delivering value to satisfy the needs of a target market, for a benefit." The first step for a new product will be to build a brand. The key to building a brand is to have something good to deploy intelligently. 'Something good' can be considered an innovation. As I mentioned in AllPetfood magazine, November 2022 edition, innovation in pet food is making use of creativity, which means that we don't need a new process or ingredient, but instead, use what we have efficiently to comply with the statement that the pet parent looks for. Pet owners not only look for nutritional levels (protein content, fat, etc.), the specification of the ingredients (meat as protein of animal origin), and the attributes that will give the pet a better quality of life (longevity, vitality, etc.) or innovations (dehydrated, "grain-free," etc.). They are concerned about giving your furry children the best experience. Our new brand will not be a product for all segments or all parents, and, at first, it will be almost invisible. The latter is positive because it will be out of the radar of the competition. The pet food market has a unique feature: the "pet humanization" trend. Today, 50% of family photos include a pet, as it is one more family member. Young people adopt a dog or cat because they don't want children—or it takes longer to have them—and older adults buy a pet for company. In both cases, there is a strong bond of esteem towards them. Here we enter the second step: we must understand and choose the consumer we want to serve, our customer. Our target pet parent has certain tastes and needs, as well as shopping habits, media, and even different degrees of care for their pet (Image 1). Our focus will be to position the brand as different and superior. Do not seek to be in a segment in which you are not superior. Here another strong trend can be considered: food premiumization. Pet parents look for food that offers the greatest well-being and health to their pets. My brand must be delivering on functional characteristics and emotional appeal, as new pet owners are embracing a holistic view of wellness and health, with higher-quality food. Image 1. Generations by age We have already managed to position our brand, and we are entering the next step, staying ahead of the competition before they copy our value proposition. Any differentiator you own will be imitated by others. You have to think about staying in business with new ideas, different concepts, and constant innovation. Let's remember that the pet food market is aligned in many areas with the human food market. It is an experience design marketplace. So, beyond thinking about looking for new ingredients or new molecules such as type II collagens or highly bioavailable polyphenols, we must think about making our product an experience for the pet parent. Therefore, successful marketing must have branding, focus, positioning, and differentiation. By: Armando Enriquez de la Fuente Blanquet Source: All Pet Food Magazine

Leading the way towards a sustainable pet food industry

Market Information

5.0

3+ MIN

05/06/2023

Leading the way towards a sustainable pet food industry

There is no doubt that pets make the world a better place and in this world they are welcomed and cared for as they deserve. For those responsible for a dog or cat, as for most consumers in general, it will be convenient to choose sustainable and enriching options that take care of the environment and have a positive impact on the community. For example, at Mars, from its pet food division, it continues to promote different initiatives and strategic alliances that focus on a future in which the planet is healthy and people and their companion animals prosper. From the way you manage your raw materials such as meat ingredients, cereals and, the supply chain itself that participates in the production of your food for brands such as PEDIGREE®, ROYAL CANIN®, EUKANUBA®, SHEBA®, WHISKAS® AND CESAR ®, until the energy used in their factories, Mars is taking steps to fuel progress, while meeting the climate challenge scale and urgency. Every decision maded by Mars is based on their Five Principles and one of them is Reciprocity, because is known that when the benefits are mutual, the motivations are also shared. However, it is evident that the serious circumstances that our environment is experiencing boost Mars to take action with greater emphasis, because for the company, 'in the world we want tomorrow, the planet is healthy'. A Mars characteristic is to implement sustainability actions that based on three main axes: in which them has control (in its way of operating); related to their direct emissions and, finally, the impact of its value chain (both: prior to consumption and post-consumption). These lines respond to the global goals of the company. Why is this important? Climate change is already having an impact on our daily lives, from changing weather conditions, the food supply, the availability of ingredients, how ingredients are made, until these products our pets love so much. Since 2017, the company defined its Global Sustainable plan in One Generation and assigned human and economic resources to achieve the goal of reducing the carbon footprint, contributing to the global corporate goal of 27% by 2025. Today all the manufacturing plants of in Mexico consume electricity that comes from wind farms. Likewise, they review the processes and materials used - always guaranteeing quality - to ensure that their packaging is 100% reusable, recyclable or compostable. They seek to contribute to a circular economy where packaging does not become waste. They also work for efficient water management, eliminating its excessive use, establishing water balance targets for 2025 for factories in Mexico. They propose to improve the health of the soil with sustainable practices, which prevent occupying more land and allow the use of non-chemical fertilizers and crop rotation. Finally, they seek to improve the quality of life of farmers and encourage them with training. Adding the support of government agents, which will allow them to implement more environmentally friendly practices. On the other hand, Mars takes into account the importance of stopping deforestation. For this reason, they work hard to fulfill their deforestation commitment by increasing the traceability of the materials used, since this step goes hand in hand with reducing emissions. Their actions are largely inspired by the experience gained by other Mars sites globally. These projects, applied according to local circumstances, have been very successful. For example: in Mexico, the case of the work carried out jointly with Oceanus A.C. for the restoration of coral reefs in Quintana Roo and Veracruz. Initiative that has managed to grow coral coverage from less than 5% to 20% in 3 years, since it combines MARRS techniques (Mars Reef Restoration System - reef stars) and the application of Oceanus techniques. This 2023 the installation of 300 additional reef stars in Veracruz and 150 in Xcalak will be completed, to have more than 1.700. In addition, they will continue the transplant work with the goal of placing more than 30.000 coral colonies by 2025. The company, focused on the world and the communities where it operates, continues on the path of sustainability, seeking different ways of doing things that help them achieve their goals. Its commitment to sustainability is at the heart of its purpose, because Mars knows that 'the world we want tomorrow begins with how we do business today'. By: Mars Source: All Pet Food

An alliance for training the pet food industry

Market Information

5.0

2+ MIN

02/06/2023

An alliance for training the pet food industry

This strategic alliance will undoubtedly be a great contribution to the entire pet food community, and so CIPEU and ANFAAC have expressed mutual interest in celebrating a collaboration agreement that allows them to develop different activities, within the CIPEU Congress 2023. As we´ve been communicating, Feria Zaragoza and All Pet Food are orthe organizers of the first CIPEU Congress edition, which will be taking place on September 27th and 28th, 2023, at the Feria Zaragoza Conference Center (Zaragoza - Spain). The main goal of the Congress is to become a meeting point for the entire pet food industry in Europe. There will be an Exhibition Hall with the leading companies of the sector, eager to receive national and international professional attendants. Moreover, a qualified conference program related to Process and Nutrition will be provided by leading speakers. On the other hand, ANFAAC is an organization that has among its aims, to promote the development of the pet food sector in order to boost activities related to manufacturers, and to foster the necessary development for the economic sustenance of the sector. ANFAAC will be part of the broad conference program. Both organizations are of vital importance for the growth of the pet food segment, so the alliance will allow each part to make their contribution in a Congress which will be providing a networking and training space between the providers of the Industry, pet food producers and professional of the Industry We invite you all to be REGISTERED and be part of this meeting point! By: All Pet Food

Market Information

5.0

4+ MIN

01/06/2023

New trends, new market opportunities

By María Candelaria Carbajo

Now, pets have stopped coming into people's lives for utilitarian purposes, as it was in the past with surveillance or grazing, for instance. Pets are closer to people and people to them, fully engaged intellectually and emotionally, so much so that around 22% of millennials and gen z say they prefer having a pet to having children. As these animals are more at the center of their owners' lives, new demands, trends, and, of course, opportunities are coming to the pet food industry. Integrative approach A report of ADM company affirms that one of the most important trends for 2023 is the need for pet food with an integrative approach. To have a futuristic vision, pet food companies need to stop focusing only on quality and consider other aspects that make up the product as well, such as ease of use and packaging practicality, sustainable sourcing, and environmental care. More than 42% of pet owners prefer pet food with sustainably sourced ingredients. The increasing pet humanization is fostering a holistic approach to pet wellness, including weight management, digestive health, and personalized premium solutions, among others. In 2023, the most successful brands will be those that are already broadening their vision and seeking a more holistic approach to pet food. Scientific evidence ahead The ADM report also shows that pet owners know more about animal health. An article on the Internet that recommends a food type or ingredient is no longer enough for them. Instead, they want and demand evidence and scientific studies that certify the effectiveness of certain ingredients, supplements, or treatments. 57% of pet owners worldwide affirm that the health claim on product packaging is essential when choosing a pet food. Thus, labels such as "clinically tested", "scientifically studied", or "recommended by veterinarians" could considerably increase the chances of being the chosen product. Innovation in production and affordability Pet owners, and especially younger ones, such as millennials and gen Z, are, to a greater or lesser extent, informed about technological innovation and how it can impact food health. Raised on the Internet and with trends and updates of products and solutions on the order of the day, they are quick to recognize, but also to demand, innovation in everything they consume. And their pet food is no exception. Innovative product launching is an opportunity to create a superior and pleasant experience, both for the owners and the animals that consume said product. Two out of three pet owners internationally like to come across pet food with new and innovative flavors. For its part, affordability is another fundamental aspect in which innovation has a preponderant place. Feeding so many pets with affordable nutrition is a challenge that can only be overcome through innovation to meet the demand for high nutritional value at the right price, in both developed and developing countries. Personalized and specific pet care Personalized nutrition strategies, tailored to the specific needs of an individual pet, can enhance healthy aging and development. Products with specific benefits give consumers confidence that they will deliver the desired results. Plus, with more health and wellness options to choose from, owners can see which products offer unique ways to address specific concerns. Younger pet owners often look for those that can support immune function and general wellness for lifelong benefits. Parents of older pets often look for custom solutions, such as those that address joints and mobility. Functional treats (made with food ingredients that offer nutritional benefits) and pet health supplements (that support a specific body structure or function and are not nutritional) are segments expected to grow rapidly. Quality is the thing Although owners have recently begun to spend more on food and treats for their pets, they are also demanding higher-quality products. And by quality, we mean natural. They prefer ingredients more similar to those that wild canines and felines would have found in their natural habitats, or even pet food with a quality close to what they themselves would eat (hence, for example, the rejection of meat by-products, or the slow acceptance of alternative proteins, such as insect one). While traditional dry kibble is still the type more consumed, sales of other alternatives have been slowly growing, such as mixes of kibble and freeze-dried meat and vegetable chunks or dehydrated and freeze-dried foods. By 'natural,' pet owners demand non-GMO ingredients, novel proteins, and plant-based foods. Brands with values, above all else Global inflation is driving some property segments out of the market, a situation exacerbated by brick-and-mortar retailers reducing the allocation of shelf space to value-oriented suites of solutions. Faced with an increase in prices and a decrease in their salaries, pet owners incline towards one brand or another due to the value, transparency, and trust they represent and transmit, both in their marketing and in their products mainly. Today's brands must deeply cultivate their values to gain an understanding of where consumers draw the line of engagement. Of course, hand in hand with values and transparency, the trend for clean labels grows. Not only due to a lack of ethics but also due to the research carried out by consumers before their purchase decisions, transparency is needed on the labels of food products so as not to throw overboard all the actions carried out to demonstrate a brand's value. Modern pet parents treat their pets just as well, if not better than themselves. And, although pet tastes do not change from year to year, the interests of their owners do, and, after all, they are the ones who choose us first as brands. Although we cannot predict the future, we can use the data and information available to start analyzing and looking for alternatives for our businesses so that we remain competitive in the market and, above all, offer the solutions that our consumers need. Source: All Pet Food Magazine

AFIA's Board of Directors Advocates for Animal Food Issues, Welcomes New Leadership

Market Information

5.0

4+ MIN

31/05/2023

AFIA's Board of Directors Advocates for Animal Food Issues, Welcomes New Leadership

At the Board briefing on Wednesday, the directors heard from Tracey Forfa, J.D., director for the Food and Drug Administration's Center for Veterinary Medicine, and Tim Schell, Ph.D., director of the FDA's Office of Surveillance and Compliance, on the regulatory process for approving new animal food ingredients, especially those with non-nutritive benefits (e.g., reduced food safety pathogens or emissions), agency resources and more 'We have pushed very hard to recognize that there are a lot of novel feed ingredients coming down – that is the future,' said Forfa. 'We recognize that, and so we have been really working very hard to figure out how to make the process for reviewing those keep up with the times.' Forfa said regulating products in 2023 with authorities based in the 1930s is a challenge that CVM's lawyers have been working to figure out. In addition, CVM has been working to bring technical experts on board to help the agency keep pace or stay slightly ahead of innovations in the regulated industries. The Board also heard from Daniel Whitley, administrator of the U.S. Department of Agriculture's Foreign Agricultural Service, on two public-private partnership programs that promote agricultural products abroad – the Market Access Program (MAP) and Foreign Market Development (FMD) Program. 'The programs have not had an infusion of increased funding – ever. They are still at the same [levels] they were at decades ago,' Whitley said. 'The problem is our competitors see how well we're doing with promoting our products, so now they are starting to do it. But they are starting to invest and spend more money than what we have.' On Thursday, the Board directors met with U.S. Senate and House offices, where they lobbied for a legislative amendment to regulating novel animal food additives at the FDA as feed ingredients, instead of drugs; $5 million in increased funding for the CVM; and key Farm Bill trade and conservation programs that can help the industry remain globally competitive and sustainable in the future. During the official business meeting Thursday afternoon, the AFIA Board of Directors recognized outgoing Board chair Mike Gauss, president of Kent Nutrition Group, Inc., for his leadership over the past year and installed Carlos Gonzalez, Ph.D., worldwide director of regulatory affairs for Hill's Pet Nutrition, Inc., as its new chair, effective through the end of AFIA's fiscal year April 30, 2024. Gauss now transitions into one year of service as chair of the Institute for Feed Education and Research's (IFEEDER) Board of Trustees. Mike Gauss (left), outgoing AFIA Board chair, passes gavel to Carlos Gonzalez, Ph.D., incoming chair 'I have worked with staff and members of this organization since the early 2000s when I began my regulatory career and am blown away by the work that you do.' Gonzalez said. 'I am humbled that you have put your trust in me as Board chair over the next year.' The AFIA Board also voted to accept the nomination of Leigh Ann Sayen, CEO of The Petersen Company, to become chair-elect of the organization for the 2024-25 AFIA fiscal year. The Board also confirmed the appointments of the following individuals to serve three-year terms: Scott Baker, SEM Minerals, LP; Cory Berg, QLF-Quality Liquid Feeds, Inc.; Nathan Bingaman, D1 Resources, Inc.; Jonathan Cowles, WL Port-Land Systems, Inc.; Susanna Elliott, Alltech, Inc.; Marlin Hoogland, D.V.M., Smithfield Foods; Paul Kalmbach, Kalmbach Feeds, Inc.; Steve Lerner, Ph.D., Chr. Hansen Animal Health and Nutrition; Allen McDonald, Global Animal Products; Steve Mills, Perfection Pet Foods; Rebecca Mowen, ADM Animal Nutrition, Inc.; Matt Podany, EBM Manufacturing; Tim Reed, Reed Mariculture; Karl Thoene, CHS, Inc.; Ben Towns, Arm & Hammer; and Ty Vaupel, Alfagreen Supreme. In addition, the Board approved seven nominated individuals as additions to AFIA's Executive Committee: Holly Bellmund, GLC Minerals, LLC; Rob Brock, Westway Feeds; Julio Contreras, Sweet Manufacturing; Dan Hennessy, Land O'Lakes; Dan Meagher, Novus International; Mark Poeschl, Furst Mcness Company; Dan Rice, Western Milling; and Wesley Wilson, Ag ProVision, LLC. The AFIA thanks the following outgoing Board members for their three years of service: Eric Arnold, Bill Barr & Company, Inc.; Mariano Berdegue, Cargill Animal Nutrition; Kristin Bonham, DSM Nutritional Products, LLC; Katie Cook, Elanco Animal Health; James Gerardot, Jr., Kincannon & Reed; Tim Jacobson, Tier 1 Nutritionals, Inc.; Mike Lennox, Kentucky Equine Research, Inc.; Elizabeth Maier, Wilbur-Ellis Nutrition; Sean McNear, Blue Buffalo Company, Ltd.; Jeff Pendleton, Hallway Feeds; Paul Phillips, Maxi-Lift Inc./DuraPlas Inc.; Chad Risley, Ph.D., Berg+Schmidt America, LLC; Rob Sheffer, Zinpro Corporation; Mike Schuster, Laidig Systems, Inc.; Jason Summar, Hood Packaging Corporation; Philip Greene, Foster Farms, Inc.; and Doug Webel, United Animal Health, Inc. The complete 48-member list of directors can be found on AFIA's website. by AFIA Source: All Pet Food

Market Information

5.0

4+ MIN

23/05/2023

New opportunities, challenges arising

By María Candelaria Carbajo

By María Candelaria Carbajo

But what are the factors that determine purchasing decisions in the Pet Food world? ● Humanization, above all We cannot say that this factor is a key aspect of the food itself, but seeing how this trend has become highly present in recent years, we cannot leave it out. That is a fact, and we already know it: pet humanization is one of the biggest trends in the pet food industry. In this sense, we can affirm that health care awareness in a preventive and not a curative way (that is, acting before diseases appear) results in greater access to information. Today, pet owners choose based on the ingredients, food quality, and specific benefits beyond price and packaging. It is remarkable that this is a movement that, without a doubt, allows us to consistently improve the market because we can compete by offering different alternatives and not just looking for the lowest price. Thus, for example, we see how new proposals arise that seek to respond to the new demands for "grain-free," "natural" or "high protein" food; not to mention the search for food that can meet the specific needs of a pet group, such as neutered cats or large breed adult dogs. Use case: United States A study was carried out to determine the main purchase determining factors of the inclination toward one Pet Food product or another. The survey was conducted with 1,209 dog owners and 972 cat owners. It should be noted that, in the last country statistics, 68% of its inhabitants had at least one pet. Factors influencing Pet Food choice Sources of dietary or nutritional information Yes, for more than 43% of those surveyed, their veterinary health care team is their principal source of information about food for their pet. In the second place, there are Internet sources, with more than 24% (it is, therefore, important to inform with knowledge and verified sources). We can understand, logically, that, hand in hand with humanization, just as we listen to our doctors and the recommendations on how to take care of our health, it is also being done, progressively, more and more with veterinarians. It is not strange to imagine a novice pet owner asking their veterinarian what Pet Food brand they recommend the most, right? However, the majority of those surveyed agreed that the most important thing is to provide the pet with the best possible nutrition, one beneficial for them and of stable quality; and feed them with an appropriate diet for each particluar condition. Food characteristics The characteristics of the food that, according to the survey, are considered most important when choosing are: ● Nutritional capacity ● Quality ● Ingredients ● Freshness Surprisingly, the least important were: ● The sale (It means its space in the market) ● The color ● The packaging ● The absence of gluten Labels To understand the role of calorie labeling in pet food purchasing decisions, participants were asked about their use and awareness. The majority (74.9%!) stated that they were aware of this label type, but only 52% of them indicated that they use or look at this information. Health prioritization How important is it to buy healthy food for ourselves? And how important is it to buy it for our pets too? Health prioritization showed that at least 53% of pet owners think their health is as important as their pets' health. (health prioritization gap = 0). Surprisingly, 43.6% had scores indicating higher importance in buying healthy food for their pets, and only 3% stated a higher priority for themselves. Price and brand loyalty Surveyed were asked how important changes in food cost were for them versus their pets. And in this case, the price change in human food turned out to be more important than that of pet food. Likewise, pet owners claim to be more loyal to pet food brands than human food brands. Conclusions The majority of survey participants want to feed their pets the most nutritious diet possible. Results indicate that pet owners evaluate wholesomeness, freshness, and pet food ingredients when making purchasing decisions. While it is encouraging that owners are trying to feed their pets the best nutrition possible, the truth is that, at the end of the day, most are not experts in animal nutrition and can misinterpret or understand certain information, either due to lack of knowledge or unclear marketing strategies or that promote benefits with a lack of scientific evidence. An example of this is what was seen in the survey, where 3% of respondents stated that they feed their pets raw food when, in fact, there is still not enough evidence that the raw diet offers the same or more benefits than the traditional diet, without increasing health risks. There is no doubt that better education is needed from veterinary health professionals and manufacturers to continue providing tools to pet owners. This way, they can make intelligent decisions based on verified information. Let's consider the context We know, then, that the highest-ranked pet food characteristics were health and nutrition, quality, ingredients, and freshness (at least for US pet owners). Additionally, the focus on ingredients and good nutrition may reflect how trends in human health and nutrition have begun to spill over into the world of pet health. And although this is something that can spread worldwide because we are seeing it in all the local pet food markets, it should be remembered that, after all, the choice of pet food also depends on the economic, political, and society in which people find themselves. We encourage the data from this survey to be a reference, but not the last word about all markets, since each country, each city, has its particularities. Source: All Pet Food

SAVE THE DATE: Think Plastic Brazil holds 2nd World Plastic Connection Summit on November 7-10, 2022

Market Information

5.0

3+ MIN

12/09/2022

By Luciana Chippano

In context Currently, Brazil is already the world's second largest market for dog food and the third largest for pet food, behind the United States and China. The pet industry in Brazil, which encompasses Pet Food, veterinary products and accessories, hygiene and animal beauty, billed, in 2018, R $ 20.37 billion in 2018. Brazil is characterized by launching new products to the market, not only serving to attract foreign buyers to increase exports, since they are in charge of meeting quality requirements and standards, but, in turn, stimulate and raise the quality of the national industry, and the truth is that companies in the sector constantly seek to use technological innovation and creativity to develop more specialized and interesting solutions for consumers. Now, for example, one of the most important companies in the market, BRF, bought all the shares of the companies that make up the Hercosul Group, specialized in the production of pet food and expanded to Paraguay since 2019. From the company, they affirmed that this decision will allow them to be able to better satisfy the growing demand of consumers in the pet food segment, and it is that the changes happen so quickly and constantly in the sector due to the new links that are generate between people and animals that it is necessary to offer more and better options on a continuous basis. How did the coronavirus pandemic affect the country's industry? That Brazil had difficulties coping with the pandemic is no longer news; However, within our industry, it should be noted that, as in many other countries, there has been a considerable increase in the purchase and adoption of pets. In fact, only in March 2020, at the beginning of the pandemic, Brazil had already become a country with more dogs than children, reaching 300% more pets in just one month. Despite that explosive growth, then the numbers stabilized over the months. Thus, by consequent logic, a large increase in the demand for both food and services, accessories and games for these animals was perceived. And, according to specialists in the sector, this increase and expansion of the market has no turning back, which is also supported by the growth of the previous 5 years: the pet food and pet accessories industry grew by 87% in that period. (Euromonitor International) For example, Petz, one of the largest pet product marketing companies in the country, saw growth of 46.6% in 2020 compared to 2019, reaching a turnover of 1.7 billion reais (approximately USD 303 million). This was due, in large part, to its long-standing commitment to online sales. In addition, the sector was highly favored for being classified as "essential", which allowed stores and veterinarians to continue operating throughout the entire confinement period. "The year was challenging for all sectors, but the results of our industry show a very expressive growth and reinforce the resilience of the pet market" Sergio Zimerman, founder and CEO of Petz. Changes experienced by the pet industry in Brazil Accessories on the rise The purchase of snacks, hygiene products and accessories for pets has skyrocketed. This is mainly due to the fact that their owners spend more time at home and, therefore, with them, since during confinement they have not been able to take their pets, mainly dogs, to services such as baths and haircuts, so they had to figure it out at home. First pets Many people, mainly young adults, decided to buy or adopt their first pet precisely during 2020, so there was a boom of, we could say, new mothers and fathers. As logic indicates, they are the ones who consume the most: they must buy everything the pet needs, from feeders to blankets, and they will surely buy more as well, since the enthusiasm and illusion of having a new member in the family, When in many cases they are families of one person, it causes the budget to be exceeded. The data from the digital bank Nubank prove it: its clients saw an increase of 73.1% in expenses in the pet segment in 2020. Change of pet-human bond Although there have been disadvantages of the boom of early 2020, such as the abandonment of pets due to the subsequent economic crisis, the question that haunts the industry is why the pet market not only survives the crises, but that continues to grow. The truth is that the development of the market confirms 2 characteristics of the development of the bonds between pets and people: Have improves the health of both. It increases the life expectancy of people, mainly of the inhabitants of large cities. Animals are increasingly important in therapeutic treatments and social inclusion policies. In conclusion According to Euromonitor International, in 2021 Brazil will climb one more step towards consolidation as the 6th. largest pet market in the world. It is certainly a market to watch closely, as they know how to grow even in tough times. Tell us what you think of the Brazilian pet market in comments, we are interested in your opinion! Source: All Pet Food

United Arab Emirates consumers swing towards dogs, holistic pet food, and online shopping

Market Information

5.0

3+ MIN

26/11/2021

United Arab Emirates consumers swing towards dogs, holistic pet food, and online shopping

Evolution Historically, UAE has been considered a nation of cat lovers. Basically, having any pet is traditionally perceived as evidence of the high social status of its owner in the country, but dogs are seen as unclean animals by most Muslims. However, the number of dogs has been seen expanding in UAE in the past few decades, to some extent owing to a rising number of expatriates living in the country. For instance, the total expat population in UAE has now come to 8.84 million, which constitutes approximately 89% of the country's population – a figure pet food companies must reckon with. Market size The Dubai Chamber of Commerce and Industry estimated that retail sales of pet food in the UAE nearly doubled between 2013 and 2018, reaching 255.9 million dirhams ($69.7 million). Sales of cat food jumped from 75.3 million dirhams ($20.5 million) to about 138.7 million dirhams ($37.8 million), remaining the largest segment of the market. However, sales of dog food are gradually catching up, increasing from 55.9 million dirhams ($15.2 million) to about 106.3 million dirhams ($28.9 million), the Chamber of Commerce and Industry reported. Research conducted by the consulting agency IMARC Group showed that the pandemic had not impaired the growth of the UAE pet food market. For instance, dog food sales climbed further to $33.3 million in 2020. IMARC Group also expects the UAE pet food market to reach a value of US$121 million by 2026. The landscape The UAE pet food market is currently dominated by importers. The largest supplying countries are Thailand, France, Australia, and New Zealand, according to the Chamber of Commerce and Industry. The largest local distributors are Arab Land Trading LLC and Saint Vincent Group. In line with the global trends, the market experiences a strong humanization trend, pushing customers to increasingly opt for more expensive pet food, and holistics. "Customers switching to premium pet food are a growing and important trend in the UAE. They turn to expensive pet food, and those natural, organic, or gluten-free," the analysts of the Chamber of Commerce and Industry said. "The market is getting more sophisticated," commented a source in a local pet food importer. "There is a popular saying that people start treating their pets like family members, and it is true. There is a sustainable and strong demand for good pet food as customers care about weight, allergies, and dietary tolerances of their pets, and so the market welcomes new products offering health benefits to pets". Online vs. offline The Covid-19 pandemic has also pushed pet food sales in the country into the online segment. The UAE retail e-commerce market reached a record $3.9 billion in 2020, a 53% year-over-year increase driven by the Covid-19-led digital shift, according to the official statistical data. The basic forecast envisages the value of the market to reach $8 billion by 2025. Currently, it is believed that 16% of pet food in UAE is being sold online, twice of the pre-coronavirus times. The country has a 99% of Internet penetration – the highest in the region, which is likely to facilitate further growth in online sales. In the background, the analysts of the Chamber of Commerce and Industry anticipate the development of small businesses in the pet food market. "If the development of the online pet food sales channels continues, a time will come in the when most people can buy pet food online instead of groceries. This may open wide opportunities for small companies working in this field, since they would be able to deliver their products to their customers directly, including through their mobile applications," the analysts forecasted. Source: Global Pets

Market Information

5.0

4+ MIN

24/11/2021

The Pet Food market in Colombia

By Luciana Chippano

In this feature we´ll be analyzing the pet food market in Colombia. The change, a notorious fact A few years ago, going to a pet store meant a walk ... a bit boring: we only found food and the occasional accessory. Today, however, the offer of toys, snacks, products and varieties of food is much larger. In the Central American countries we have a common trend: the decision to delay or erase the idea of having human children, and the replacement with dogs, cats and any other pet. This is how, as the number of pets increases, the appearance of nurseries, stores, veterinarians, hairdressers and dog training, among others, also increases. Likewise, food with high nutritional standards and the use of products such as clothing or transport cars promote and expand due to the humanization process that is taking place with domestic animals. In addition, with the arrival of the pandemic, many people spent more time at home even than they had in years, and this had an impact on the need and desire to add members, mostly dogs and cats, to the houses. Regarding the pandemic, face-to-face services, such as bathing, spa and animal training, did suffer a drop during 2020, due to the impossibility of face-to-face activity. Colombian pet food, in numbers • According to the latest survey conducted by Fenalco, 43% of Colombian households have a pet, which is equivalent to approximately 4.4 million pets. Of this figure, 67% say they have dogs, 18% cats and 16% both. • In 2017 there were around 2,700 retail stores for pet food and accessories, and this number has been increasing since then. • Currently, Colombia is in the 4th position of countries that invest the most in their pets with an average growth of 13%. Brazil, Mexico and Chile are the countries that lead the top 3. • Approximately 56% of pet owners buy food in supermarkets or department stores; 17% in stores, 14% in warehouses specialized in domestic animals, 13% in barns; and 1% give you 'leftovers' of homemade human food. • Despite the pandemic, 2020 was a year of growth for the sector, since growth in the second semester showed an improvement and allowed the year to end with an increase of 17%, compared to the same period of 2019. • The segment in which they invest the most money for pets is that of food, whose variety ranges from traditional dry feed to natural foods, supplements, sweets, ice cream and treats. • Second, Colombians invest more in professional veterinary services and accessories such as toys and beds. Current trends for the Pet food market in Colombia Colombian export ventures The development of the pet food, snacks and accessories sector has been so great in recent years, that today we find many Colombians who are committed not only to undertake in the industry but also to conquer it beyond the borders of Colombia, internationally with different products and experience. Agility in feeding The food that is at hand and that is easy to provide to pets is the one that is increasing its demand the most due to the entry of women into the workplace and the little time that families have to give them homemade food. This change, consequently, has decreased the time spent preparing food and caring for all family members, both humans and pets. And although, for example, there are trends that are betting on the natural one such as the barf diet, the truth is that many families decide to stay in the safety and practicality of the food prepared and nutritionally balanced. E-commerce This point does not surprise us at all, given that Colombia, like all countries hit by COVID-19, has had to adapt and adapt its exchanges to the world of the Internet. Thus, companies in the pet food sector have had no choice but to reinvent themselves; Pleasantly, there has been a rapid adaptation to orders and procedures over the Internet. In many cases, businesses decided to bet and develop specialized channels that are in charge of online sales. A clear example of the increase in orders for pet food and accessories in a virtual way is that of Rappi. According to the company, although the category of pet products had been growing at double-digit rates, in 2020 the increase has been between 15% and 30%, depending on the time of year. Cleaning and pet care products are the line in which the most increase was perceived. The best brands in the Colombian pet food market Currently, the brands with the best reputation in the Colombian pet food market are: Orijen This brand is considered, worldwide, one of the best in terms of dog food. This is due to its high quality of ingredients, where 90% is from animal sources, while only the remaining 10% is based on fruits and vegetables. In Colombia it is only found for adult dogs and puppies. Taste of the Wild Taste of the wild is a brand with a holistic approach, which leaves out grains and cereals to offer a diet rich in good quality animal protein and fruits and vegetables. Its range of flavors is very wide: bison, venison, wild boar, salmon and duck, among others. Hill's Hill's is one of the most recognized brands worldwide. Its main lines: the traditional Hill's Science Diet, the veterinary Hill's Prescription Diets and the more natural Hill's Ideal Balance meet the demand and need of a large part of the market. All its products have animal protein as the main ingredient, but stand out for a great balance of vitamins and nutrients. Conclusion Keeping and caring for an animal in Colombia is increasingly important, and day by day the pet food and pet accessories sectors acquires more and more importance within the family economy. Do you think the sector is taking advantage of the great moment of growth? Source: All Pet Food

Market Information

5.0

2+ MIN

23/11/2021

Petco opens flagship store for its premium dog accessories brand Reddy

After launching the brand in 2018, Reddy quickly became one of Petco's most popular brands. The brand offers apparel, collars, leashes, harnesses, beds, bowls, feeders and travel accessories. "Reddy's growth and popularity among active and trend-forward pet parents has been steady since launch," said Nick Konat, Petco's Chief Merchandising Officer. "And it's only accelerated over the last 18+ months as millions of pet parents are exploring outdoor activities and taking their pets with them wherever they go. This first-of-its-kind boutique will continue fueling that exploration by giving New York City pet parents a hub to bond, recharge and find the latest must-have gear to style their best lives together." The space is designed as an edgy, urban boutique inspired by industrial design and complemented by Reddy's bold color palette, patterns and textures. The store provides an interactive experience for dogs and their owners, including: A lounge area with wifi A fitting station, including custom services like personalized pet tags and on-site product monogramming, plus phone charging stations at the customization table Complimentary amenities for pets, like sanitary water stations, a "treatery" and whipped cream cups for pups A JustFoodForDogs fresh nutrition station offering a range of dog foods and treats Gram-ready walls, a "Bark Board" for community updates and a pet polaroid wall showcasing furry shop-goers in their element. In the coming months, the retailer is planning on drawing in more consumers to the store by releasing new products exclusive to the store. Source: Global Pets

The Peru of pets: The pet food market in 2021

Market Information

5.0

5+ MIN

17/11/2021

The Peru of pets: The pet food market in 2021

By Luciana Chippano

The U.S. Food and Drug Administration issued a corporation-wide warning letter to Midwestern Pet Foods of Evansville, Indiana, USA on August 17. 'We are issuing this corporate-wide warning letter because inspections of Midwestern Pet Foods, Inc.'s manufacturing plants revealed evidence of violations, which were shared across multiple plants and were associated with the illness or death of hundreds of pets who had eaten the company's dry dog food,' Steven M. Solomon, D.V.M., Director of the FDA's Center for Veterinary Medicine, said in a press release. FDA agents first inspected Midwestern's Chickasha plant. FDA agents also inspected the company's three other manufacturing plants. These inspections revealed evidence of significant violations of the Current Good Manufacturing Practice, Hazard Analysis, and Risk-Based Preventive Controls for Food for Animals regulation. These inspections of pet food manufacturing sites revealed apparent violations of the Federal Food, Drug, and Cosmetic Act. The initial inspection of Midwestern's Chickasha, Oklahoma plant was triggered by reports of illness or death in dogs that had eaten SPORTMiX brand dry dog food manufactured by Midwestern. Samples of SPORTMiX were later found to contain levels of aflatoxin as high as 558 parts per billion (ppb). The FDA considers pet food to be adulterated if it contains more than 20 ppb of aflatoxin. History of aflatoxin and Salmonella Midwestern Pet Foods recalls Shortly before Christmas 2020, dogs began dying with symptoms of liver disease. A common factor among the dogs was eating SPORTMiX kibble. On Dec. 30, Midwestern Pet Foods recalled the dog foods involved. By January 11, more than 70 pets had died after eating the product. On that date, Midwestern expanded the recall to include all products meeting these three criteria: containing corn, manufactured in Oklahoma and with an expiration date on or before July 9, 2022. On January 25, the U.S. Food and Drug Administration announced a list of countries to which pet food containing dangerous levels of aflatoxin may have been exported by Midwestern Pet Foods, ranging Bahrain and Barbados to Uruguay and Vietnam. As of August 9, the FDA was aware of more than 130 pet deaths and more than 220 pet illnesses that may be linked to eating brands of pet food manufactured by Midwestern, although not all of these have been confirmed. In March, Midwestern recalled several brands of pet food manufactured at its Monmouth, Illinois plant, after samples tested positive for Salmonella, including brands CanineX, Earthborn Holistic, Venture, Unrefined, Sportmix Wholesomes, Pro Pac, Pro Pac Ultimates, Sportstrail, Sportmix and Meridian brands produced at its Monmouth, Illinois production facility. In inspections, the FDA found that Midwestern's food safety program appears inadequate to significantly minimize or prevent Salmonella in its pet food. The FDA has requested a written response to the warning letter from Midwestern within 15 working days stating the specific steps they have taken to correct any violations. Failure to adequately address any violations promptly may result in legal action, including product seizure and/or injunction. Toxicologist, vet catch dog food toxin after early deaths On the dry plains of the American West, Aspergillus fungus found the right conditions for colonizing corn kernels weakened by drought or improperly stored. That fungus released a poison, or mycotoxin, into the grain. That corn was used to produce contaminated pet food. Shortly before Christmas 2020, dogs began dying with symptoms of liver disease at a southern Missouri dog breeding kennel. Veterinarian David Sikes sent dog food samples to his former professor Tim Evans, animal toxicologist at the University of Missouri. The dog food, Sportmix High Energy brand, tested positive for high levels of aflatoxin, a mycotoxin found in drought-stressed corn or harvests stored in humid conditions. Sikes recognition of symptoms and Evans' analysis may have caught the aflatoxin-contaminated dog food early, potentially saving lives. 'Aflatoxins are heavily regulated,' Evans said. 'Generally, there is an appropriate representative testing occurring before incorporation of goods, and in many instances in the finished product. Somehow, those policies were either ineffective or not followed. I know no more details than that.' On Dec. 30, the product's maker Midwestern Pet Foods recalled the dog foods, which had already been distributed in both brick-and-mortar and e-commerce channels. By January 11, more than 70 pets had died after eating the product, according to reports submitted to FDA. On that date, Midwestern expanded the recall to include all products meeting these three criteria: containing corn, manufactured in Oklahoma and with an expiration date on or before July 9, 2022. That location and date may have been the key to this deadly recall. 'Aflatoxins and other fungal toxins are commonly produced under particular weather conditions,' Evans told Petfood Industry. 'Aflatoxins in particular are produced under drought conditions. Under drought conditions the fungus gains access to the corn. Then the hot and moist conditions that result in toxin production can occur in the field, or can occur in storage conditions.' Oklahoma's dry environment may have contributed to the risk. Portions of western and southern Oklahoma ranged from abnormally dry to extreme drought in 2020, according to the University of Nebraska U.S. Drought Monitor. 'All of the contaminated products came out of Midwestern Pet Foods' plant in Chickasaw, Oklahoma,' Evans said. 'Oklahoma is very frequently under drought conditions. It's not unexpected that there might be contamination.' Source: All Pet Food

Use the SAC as a tool for continuous improvement

Market Information

5.0

6+ MIN

23/08/2021

Use the SAC as a tool for continuous improvement

By José Fernando Raizer

The multinational Diana Pet Food, leader and pioneer in high-value solutions for the pet market, chose the city of Chapecó in Santa Catarina, for the implementation of its new industrial unit. Currently with 18 plants around the world, the new plant in Chapecó will be the second Brazilian unit and the fifth in Latin America, strengthening Diana Pet Food's presence throughout the region. Diego Maurizio, General Director of the company in Latin America, commented in this regard: 'We chose Brazil and especially Chapecó to carry out one of the most strategic projects of our group, not only at a Latin American level, but also at a global level. From our new industrial unit, we will respond to the needs of our customers around the world '. The election of Chapecó (SC) was made after detailed studies, where the municipality had an important highlight; According to the General Manager of Diana Pet Food Brasil, Fernando Putrino, 'the choice of Chapecó was made judiciously among more than 400 municipalities studied. From the first analyzes, the city presented a differentiated structural capacity, of people and work, points that caught the attention of the evaluators. You can see how the city advances, standing out in the economic and social sphere '. The project The new Chapecó plant will be the largest palatant plant in Latin America. It will produce liquid and powder products for domestic sales and exports. The structure will have an area of more than 10,000 m² and will have modern equipment and high production capacity, as well as laboratories and a structure to optimize logistics and storage. Designed under the 4.0 model of the industry, with full automation and high operational efficiency, its construction began at the end of last year and to this day it continues to advance as planned. Araucaria is part of a global investment plan to continue the local development of Diana Pet Food and is fully in line with the company's motto "The closer the better", which aims to produce closer of customers and ensure a consistent offer. The same plan includes the plant in Colombia, which is also the first 'green' plant for Diana Pet Food and China. At the end of January, Jean Colomb, Global Director of Operations, Walter Rivarola, Regional Manager of Operations and Fernando Putrino, General Manager of Diana Pet Food Brazil were in Chapecó visiting the beginning of the works and the movement of soils. From left to right: Gustavo Gumiero, Cristine Carraro, Walter Rivarola, Fernando Putrino, Armando Graças, Jean Colomb e Silvio Delgado. Source: Diana Pet Food

Pet Food, Projections and Trends for the Industry in 2021

Market Information

5.0

5+ MIN

16/02/2021

Pet Food, Projections and Trends for the Industry in 2021

By María Candelaria Carbajo

On May 8 Champion Petfoods USA Inc. was informed that three shipments of beef tallow delivered by their supplier were contaminated with pentobarbital, a tranquilizer often used to euthanize sick or fatally injured animals. Ingestion of the barbiturate can cause drowsiness, dizziness, excitement, loss of balance, or nausea, or in extreme cases, possibly death of dogs and cats. Beef tallow is promoted as an inexpensive, palatable, and stable source of energy, with a nutritional profile "sufficient for safe use as a pet food ingredient," according to an industry website, BeefTallow.com. Champion, a Canadian pet food company whose U.S. production facility is in Auburn, KY, manufactures Acana and Orijen brands of dry dog food. The company ceased manufacturing products that require beef tallow, and quarantined the three pentobarbital-contaminated lots of tallow. However, by the time the company learned of the problem, some of the tallow already had been used. Champion initiated pentobarbital testing on the retained samples from the beginning, middle and end of the affected production lots, and retrieved finished product from its third-party distributors. The retained samples tested for pentobarbital were found to be negative. Some of the finished products containing contaminated tallow were distributed to the store/consumer level, but no retail-level product recall was initiated. On May 16 the Food and Drug Administration initiated an inspection of Champion"s facility, according to information contained in the agency"s Establishment Inspection Report (EIR), which was obtained by Food Safety News in response to a Freedom of Information Act request. During the inspection, the company informed FDA that Champion was no longer doing business with the Pennsylvania supplier of beef tallow and consulted with the agency on how to properly dispose of the pentobarbital-contaminated tallow. The name of Champion"s tallow supplier was blacked out in the EIR. Champion advised FDA inspectors that it will require its new supplier of tallow to include test results for pentobarbital on Certificates of Analysis accompanying all shipments of the ingredient. FDA investigators appeared satisfied with Champion"s response to the contaminated tallow episode, classifying the outcome of the investigation as "No Action Indicated." Since the beginning of 2017, pentobarbital contamination has triggered the recall of canned pet foods manufactured by Evanger"s Dog and Cat Food Co. and Big Heart Brands. The source of pentobarbital contamination in the Evanger"s products was never established. Beef tallow was the apparent source of pentobarbital contamination in Big Heart Brands" canned pet foods. According to information contained in a class action complaint filed against the manufacturer of Gravy Train and other canned dog foods, Big Heart"s tallow supplier was MOPAC, a Pennsylvania rendering facility belonging to JBS USA Holding Inc. Big Heart Brands packs several popular brands of pet food that are distributed nationwide. Those brands include Gravy Train, Kibbles "N Bits, Skippy and Ol" Roy brands. Big Heart Pet Brands distributed the Gravy Train, Kibbles "N Bits and Skippy dog food to retailers nationwide. Walmart Stores Inc. distributed the Ol" Roy dog food.
By Phyllis Entis Source: www.foodsafetynews.com

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