The consumer and product trends which will impact the pet food market in 2021 and in the years to come
In 2021 more than ever, consumers are expecting more transparency around pet food ingredients, as natural and clean label trends echo those seen in human food innovation.
Pet owners are also looking for functional benefits to help reduce the risk of their pets developing lifestyle diseases. Pet food safety remains a concern for owners, and brands are responding by highlighting ingredient quality, and reducing unwanted additives.
This article explores how the pet food world will evolve in the near future and beyond by identifying major themes that will unlock opportunities that matter for the industry.
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Fuente: Diana Pet Food