Diana Pet Food
http://www.diana-petfood.com/
Diana Pet Food
About company
Diana Pet Food is a world leader and pioneer in high-value solutions that improve pet welfare and pet owner satisfaction.
Nowadays, more and more owners consider their pets as members of the family. By projecting their own preferences and needs onto animals, they are increasingly engaged in purchasing pet supplies; expect more options, quality and fun for your pets. Present on 5 continents with 1090 employees, 18 industrial sites and 18 sales offices, Diana Pet Food seeks to improve the quality of life for pets, increase the satisfaction of pet owners and support customer brand performance, all at the same time.
Diana Pet Food's expert brands provide multiple solutions to pet food manufacturers: SPF develops palatability enhancers, while Vivae specializes in health solutions and Videka focuses on protecting pet food. Diana Pet Food's expert measurement center, Panelis, validates the performance of expert brand solutions and customer products. All the expert brands are imbued with a strong culture of innovation and have developed a solid know-how in R&D, market knowledge and industrial application. They share their findings with their clients, to help them always stay one step ahead.
Visit Diana Pet Food´s website: http://diana-petfood.com
Products
Company News
Market Information
3+ MIN
18/03/2022
Diana Pet Food, ADF, IsoNova and Schaffelaarbos join forces to become Symrise Pet Food
New entity will address the pet food market
Offering pet food palatability and protection solutions
Also providing pet nutrition solutions via new brand Nutrios
The four companies formerly named Diana Pet Food, ADF, IsoNova and Schaffelaarbos are joining forces in a single division. The organizational unit will carry the name of Symrise Pet Food. This division will address the pet food market, providing pet food manufacturers with high-value solutions to support their products.
This new organization within the Taste, Nutrition and Health segment of Symrise forms a major milestone for the Group's development on the pet food market. The solutions of Symrise Pet Food will focus on three essential aspects within pet food:
Pet Food Palatability with the brand SPF
Pet Nutrition with a new brand, Nutrios
Pet Food Protection with the brand Videka, a jointventure between Symrise and Kalsec
The newly created brand Nutrios will deliver natural ingredients and deep expertise to help build animal nutrition that serves evolving consumer demands. It gathers the products of the legacy brands ADF for chicken ingredients, IsoNova and Schaffelaarbos for egg ingredients, and Vivae for health solutions.
'Symrise Pet Food unites the leading players in their markets and fields of expertise. They share a strong sustainability approach as their business models draw on creating value from by-products. The joint Pet Food division of Symrise means we are now fully structured to serve the pet food market's dynamic growth globally. Our strategy will focus on three key axes. First, we want to expand our leadership in pet food palatability with SPF. Second, we want to accelerate globalization in pet nutrition with our Nutrios brand. And third, we want to become a strong player in pet food protection with Videka,' says Bertrand de Launay, President Symrise Pet Food.
Symrise Pet Food aims to bring all pets a better life by being at the heart of every eating experience by 2030.
For more information visit our website.
About Symrise Pet Food
Symrise Pet Food, part of the Taste, Nutrition & Health segment of Symrise, is the global leader of high-value solutions improving pets' well-being and owners' satisfaction. The division provides multiple products and services improving pet food palatability, pet nutrition and pet food protection. Symrise Pet Food is present on five continents with 1,500 employees, 31 industrial sites, and four expert measurement centers with 1,100 cats and dogs. Within the Symrise Group, Symrise Taste, Nutrition & Health leverages Group capabilities to provide advanced natural health & well-being nutrition solutions for the human food, pet food and aquafeed industries.
About Symrise
Symrise is a global supplier of fragrances, flavors, food, nutrition and cosmetic ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, pharmaceuticals and producers of nutritional supplements and pet food.
Its sales of € 3.8 billion in the 2021 fiscal year make Symrise a leading global provider. Headquartered in Holzminden, Germany, the Group is represented by more than 100 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.
Symrise works with its clients to develop new ideas and market-ready concepts for products that form an integral part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process.
Symrise – always inspiring more …
Source: Symrise Pet Food
Events
1+ MIN
07/01/2022
Insight & Trends from Zoomark 2021
A biennial show, the last edition was in 2019 and 2021 marked its 19th edition. Zoomark was the only international pet industry tradeshow in Europe that took place in person in 2021. Elodie Rouarch, Diana Pet Food EAME Marketing & Communication Manager, went along. Meat, sustainability, naturality… she sums up the three main trends at the show and shares her observations on one particular trend that continues to amaze her. Find more information about the event HERE
Trends
1+ MIN
03/12/2021
Emotional discoveries trend: opportunities to share feel-good experiences with fur babies
This insatiable search for new culinary experiences has even transferred to pet food, allowing owners to add some fun escapism to their furry companion's meal routine. These products can also be opportunities to celebrate family or holiday traditions with the fur baby. For Millennial pet parents, it is more about identifying themselves with innovations employing their usual digital codes Discover fun pet food experiences that please pet parents and their companions. Enjoy the full article HERE By: Diana Pet Food
Trends
1+ MIN
25/10/2021
Life cycle assessment: How to measure pet food environmental impact
From the identification of the impacts to the calculation of an environmental score, this complete analysis enables manufacturers to develop pet foods that meet pet parents' desire for sustainability. From life cycle assessment to environmental score, discover how to measure the sustainability of your pet food! Enjoy the full article HERE
Market Information
3+ MIN
05/10/2021
Diana Pet Food to expand capacities in Mexico
Diana Pet Food, has purchased the land to host a new production plant. It will replace the site currently operating in the city of Querétaro. The surface of the new land exceeds the previous one by five times. The building will cover 3,400m2 exceeding the previous one as well.
'We inaugurated our plant in Mexico in 2004 investing in a market that was showing signs of becoming one of the most thriving markets in the world. Today 17 years later, Mexico stands among the five largest producers of pet food in the world. With this new project, we reaffirm our commitment to our clients and get prepared for the new challenges that the market holds for us. We also continue working with the city of Queretaro for our activity' states Diego Maurizio, Diana Pet Food LATAM General Manager.
Diana Pet Food offers a portfolio of products that addresses all needs of the Mexican and Central American pet food markets. The new plant, which should be operating in 2024, will follow the company global standards in terms of quality and food safety and operational excellence.
Juan Manuel Becher - General Manager, Gabriela Velazquez - Gerente Financiera
The closer, the better
The location of the new plant will strengthen the service to its customers; accompanying them in their evolution in an agile, directed way and answering their needs. This approach of Diana Pet Food comes from its long tradition of addressing regional markets with local production sites. The unique local technical and commercial network developed by Diana Pet Food guarantees real proximity and outstanding customer service.
'The Mexican market is evolving and growing by leaps and bounds, and we are committed to accompanying our clients closely, providing them with a better service every day. Our local and regional teams know the Mexican pet food market in depth. We have designed solutions perfectly adapted to local needs' says Juan Manuel Becher, General Manager of Diana Pet Food Mexico.
An Eco-Friendly factory
The design follows the company's latest plants in Colombia and China. From the beginning, they incorporated an eco-friendly design and operation features.The design of this new factory will also follow the company's CSR (Corporate Social Responsibility) strategy to minimize the social and environmental footprint and prioritize sustainability. The building will exert minimal impact on the environment and will also follow LEED (Leadership in Energy and Environmental Design) certification standards.
About Diana Pet Food
Diana Pet Food is the global leader and pioneer of high value solutions improving pets' well-being and owners' satisfaction. The entity provides multiple products and services improving pet food palatability, pet health, and pet food protection. Diana Pet Food is present on five continents with 1090 employees, 18 industrial sites, 18 sales offices and 4 expert measurement centers with 980 cats and dogs.
Diana Pet Food is part of the Symrise's Flavor & Nutrition segment.
Symrise is a global supplier of fragrances, flavors, food, nutrition and cosmetic ingredients.
Further information is available at
Contact: Anderson Conejo
Diana Pet Food LATAM Marketing Manager
Palatants
1+ MIN
01/10/2021
Cat and dog behaviors around the bowl: how pet owners decode the signs of food enjoyment
Beyond that food consumption measurement, surveys conducted in-home with pets and their people identify pertinent behaviors that reflect a pet's level of enjoyment. 'She meows after the meal…' 'I was just opening the bag and he was already running to his bowl!' 'Look at them, they finished their bowl and now they are sleeping!' In your opinion, are these behaviors positive or negative? If you don't know, ask the owners! Enjoy the full article HERE
